Effective date: July 14, 2026
Last updated: July 14, 2026
Fun in the Sun Key West (legal name “Fun in the Sun”; “we,” “us,” or “our”) operates the website funinthesunkeywest.com and provides boat charters, boat rentals, golf cart rentals, and related services in Key West, Florida. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
By using our website or booking with us, you agree to the practices described here.
Information we collect
Information you give us directly. When you book a trip or rental, submit a form, or contact us, we collect:
- Name, email address, and phone number
- Booking details (dates, party size, service requested, special requests)
- Payment information — processed by our third-party booking and payment provider(s); we do not store full card numbers on our servers
- Any information you include in messages, calls, or texts to us
Information collected automatically. When you visit the site, we and our service providers collect standard technical data through cookies and similar technologies:
- IP address, browser type, and device information
- Pages viewed, links clicked, and time on site
- Referring website and general location
We use Google Analytics and Google Tag Manager for website analytics, and advertising/measurement tools including Google Ads and the Meta (Facebook) Pixel to measure and improve our marketing. We also use the UserWay accessibility widget and a Trustindex review widget, which may process limited technical data to provide their features.
How we use your information
- To process and manage your bookings, rentals, and payments
- To communicate with you about reservations, changes, and customer service
- To send you offers or updates if you have opted in (you can unsubscribe anytime)
- To operate, improve, and secure our website
- To comply with legal, tax, and safety obligations
How we share your information
We do not sell your personal information. We share it only with:
- Booking and payment providers — FareHarbor (online reservations) and Square (payment processing) to book your trip and process payment
- Analytics and advertising providers — Google (Analytics, Tag Manager, Google Ads) and Meta/Facebook (Pixel) to measure website and marketing performance
- Service providers — email, hosting, accessibility (UserWay), and reviews (Trustindex) vendors that support our operations
- Legal authorities — when required by law or to protect safety, rights, or property
Cookies and tracking
Our site uses cookies for functionality and analytics. You can control cookies through your browser settings; disabling them may affect site features. You can opt out of Google Analytics via Google’s browser opt-out add-on.
Your choices and rights
Depending on your location (including under Florida law and, for California residents, the CCPA), you may have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing communications
- Opt out of the “sale” or “sharing” of personal information (we do not sell your data)
To make a request, contact us using the details below. We will respond as required by applicable law.
Data retention and security
We keep personal information only as long as needed for the purposes above or as required by law (for example, tax and booking records). We use reasonable safeguards to protect your information, though no method of transmission over the internet is completely secure.
Children’s privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. Bookings for minors are made by a parent or guardian.
Third-party links
Our site may link to third-party sites (e.g., maps, social media, our booking provider). We are not responsible for their privacy practices; review their policies separately.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the latest version.
Contact us
Fun in the Sun Key West (Fun in the Sun)
6000 Peninsular Ave, Key West, FL 33040
Phone/Text: (305) 587-3499
Email: funinthesuncharters@yahoo.com